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With the rise of veganism, it’s no surprise that an increasingly high number of products get to the homes of people who want to experiment or have already adopted a vegetarian diet. The industry’s top companies are already fulfilling this demand by developing innovative, high-level products.
Such is the case of the vegan casings , a product that’s come to fulfill a lack of supply for casings for vegetarian cold cuts.
This post will talk a little bit about the rise of veganism especially in Brazil, the concept behind the vegan casing and how it’s an excellent investment for retailers, on top of being a delicious food for consumers. We hope you enjoy!
The rise of veganism in Brazil
One of the main reasons people turn to vegetarianism or veganism is the idea that animals deserve just as much respect as humans. We can outline many different reasons for this change of mindset, such as health improvements and concerns for the environment.
The COVID-19 pandemic also improved the demand for sustainable products and foods. Unsurprisingly, Brazil saw record-breaking sales for healthy food alternatives. After all, consumers are now more concerned about their health and their diets in general.
Veganism is closely related to this pursuit for a balanced diet that doesn’t harm human health. There are many benefits of vegan foods, such as preventing cardiovascular illnesses and even some types of cancer.
However, many people concerned about the well-being of animals still resist adopting a vegan lifestyle. This is supposedly due to the fact that a diet completely lacking foods of animal origin wouldn't be very attractive to deeply rooted meat lovers.
With that, products like vegan casing become a highly sought-after alternative for consumers. It’s a type of product that provides a huge help in transitioning to this new lifestyle due to its similarity to traditional sausages, as an example.
Vegan casings
When we research vegan foods, we commonly hear a very cliché sentence without much basis in reality: “Vegan diets lack protein”.
However, vegans have many options for getting nutrients usually found in red meats and fish, like peas, quinoa, chickpea, as well as the traditional, deeply loved Brazilian beans.
And those looking to add some variety and balance with additional options on top of these grains, vegan casings are a perfect complement to the diet. Many different, delicious, edible versions are found in the market, such as Viscofan Veggie.
You might be asking yourself: “aren’t casings just used as casing for cold cuts?” Yes, but Viscofan’s version is also edible and, best of all, you don’t even need to peel it to get that special flavor.
This option completely debunks the myth that vegan foods lack nutrients. Vegan casings exist to help people completely fulfill the body’s demand for protein.
Viscofan’s latest casing is proof that the food sector has changed and that it’s possible to use sustainable products following the world’s dietary trends, as highlighted in the previous topic.
But what exactly is the vegan casing? It’s a completely plant-based product especially developed to drive value to vegetarian and vegan recipes. It benefits consumers’ health through a set of unique characteristics:
- they are gluten-free;
- they don’t use GMOs (Genetically Modified Organisms), also known as transgenics;
- they don’t contain any allergens, substances that can cause hyper sensibility reactions in consumers.
Moreover, due to being 100% vegetable, vegan casing is the perfect pick for cold-cut foods that conflict with religious precepts, legal conditions, or even labeling requirements. Hindu people, for example, refrain from consuming pork.
If that’s not enough, vegan casings are perfect for both fresh and cooked foods and are great for fried dishes, giving off a soft texture at each bite. You can find it in practical packages that are ready for use in the form of sticks.
This “stick” format is known for how easy it is to encase foods with and manually handle. The casings package can be used in casing machines (both automatic and manual) for fresh or cooked products.
Vegan casings are edible, so they don’t have to be peeled, preserving that sensation of eating something without wasting it or “mutilating” it before preparing. This provides a better sensation at every bite you take.
In addition to going great with fried dishes, vegan casings are a great edible option for sausages, as proof of their versatility and the capacity to fulfill the demands of different tastes.
The importance of investing in this product
Vegan casings will allow your company to make the jump into the vegan market to fulfill the demands of even more customers. They’ll also show that your business is looking for sustainable options aligned with the demands of modern consumers.
The vegan products consumer market is showing no signs of stopping in Europe and the US, and Brazil is expected to follow on this trend as well. The numbers don’t lie: in 2020, the industry earned over US$ 5 billion worldwide, with a potential yearly growth of 15% by 2027.
It is expected that, by that year, the vegan market will be able to achieve US$ 14.9 billion in revenue. Vegan casings play an important role in this process thanks to their versatility, allowing them to be used in many different ways.
As the article shows, vegan casings are a great edible option for vegans looking to expand their diet without setting tasty foods aside. For businesses, it’s a versatile product that can be used in both fresh and cooked foods, acting as the first step into the vegetarian market.
What did you think? Would you like to share your opinions on vegan casings? Leave a comment and call your friends over to discuss more!