5 minutes to read
FRIGOZAN Comércio de Tripas was founded in 1998 and initially focused on continuing the activities of TRICOM Comércio de Tripas e Condimentos Ltda., founded in 1985 as a casings and condiments seller.
And Silvio Silva was always right behind them. In this article, he’ll tell us a little about his experiences in the industry and the advantages of partnering up with VISCOFAN, helping FRIGOZAN increase its market share and notoriety over the years, especially in Rio de Janeiro, Espírito Santo, and Minas Gerais.
FRIGOZAN is even going beyond that and expanding to other regions in Brazil with the same disposition as ever to reach new markets. Today, the company is renowned in the collagen casings industry in the above regions, and it’s the largest consumer of this product of Brazil through VISCOFAN, implementing projects to achieve 66% growth over a 24-month period.
Want to know how this partnership became a huge success with so many positive results? Read on to learn more!
How was the first contact between FRIGOZAN and VISCOFAN?
Silvio states that he first got to know VISCOFAN after visiting its Sola freezer unit in Três Rios, in Rio de Janeiro. There, the company showcased one of its own manufactured collagen casings.
“I was very curious to know how this casing was used in sausage production. I could tell there was a bright future in the market for them.”
From then on, this product remained in his mind, and, after a few days, Silvio contacted VISCOFAN and spoke with Mr. Higino. That was the beginning of the relationship between FRIGOZAN and VISCOFAN.
How and when did this partnership come to be?
After a period of negotiations with VISCOFAN involving Mr. Higino, the company designated vendor Alexandre Nascimento, who received a partnership proposal during a trip to Rio. Silvio elaborates on that:
“I proposed to him a partnership in which FRIGOZAN would work exclusively with VISCOFAN casings, which would end their company’s condition of default in my region.”
Silvio adds that the partnership between these companies would establish plans focused on growing sales, as highlighted in the given proposal.
The executive states that, unlike initial forecasts, VISCOFAN was very receptive to the given ideas, thanks to Alexandre’s mediation. This resulted in a positive, successful relationship that still continues today.
Why is this relationship considered a successful partnership?
Silvio believes that success implies numbers and achievements made throughout each year. He elaborates:
“(...) the numbers and achievements from new customers make us confident for success and show us that our work has had positive results”.
FRIGOZAN’s founder further adds:
“When I started working with VISCOFAN’s collagen casings, I bought one box as that was all the money I had. From then on, orders just kept increasing, and our partnership grew tighter”.
Silvio remembers that, at the time, his dream was to get one hundred boxes a month, but this took a while to come true.
“(...) but one day, I managed to buy the hundred boxes I coveted so much, and with each achievement and dream we’ve fulfilled, our numbers grew.”
He elaborates that, over the years, he always remained loyal to VISCOFAN, resisting efforts from competitors who tried to convince him to change suppliers and brand. This is thanks to the trust he’s always had in the quality of the supplied casings, as well as the production company’s professionalism.
He states that, aside from the leading product, the company also started selling other types of products and expanded VISCOFAN’s portfolio. These include fibrous casings, R2LD, delipack, cellulose casings, vegan casings, Natur F, etc.
“Our work involves small-, medium-, and large-sized meat producers with high-quality goods. VISCOFAN is always looking to provide the best support and service for customers”.
What were the main achievements resulting from this partnership?
According to Silvio, the most notable achievements include:
- increased sales;
- increased clientele;
- increased visibility for both VISCOFAN and FRIGOZAN;
- increased visibility for VISCOFAN’s portfolio;
- establishment of a production brand in FRIGOZAN’s area of activity;
- increased market share;
- improved trust, loyalty, and credibility for the relationship between the companies;
- improved credibility for VISCOFAN releases;
- replacement of animal casings (bovine and poultry) with VISCOFAN’s collagen casings as the primary product.
Silvio further adds that the perceptible results stemming from this partnership increase every year, but today, the goal is to reach the end of 2021 with 33% growth and to expand the market to other locations.
He emphasizes that FRIGOZAN is always driving value, respect, and quality for VISCOFAN’s products to customers. This helps not only with growth itself but also with maintaining our focus on new achievements.
He concludes that, looking back on the company’s gains thanks to the partnership with VISCOFAN, he can clearly outline his growth as a professional and the establishment of FRIGOZAN in the industry. “As my father used to say: stick with good people, and you’ll be good too”.
It’s clear that the partnership between VISCOFAN and FRIGOZAN was and remains a huge success with great results for both companies. Currently, the company is a world leader in casings for meat products with broad distribution efforts in over one hundred countries.
VISCOFAN has become a food company focused on hygiene, quality, safety, and sustainability, making it stand out among competitors in the industry.
Now you know it’s worth it to follow on FRIGOZAN’s footsteps and invest on a successful relationship with a leading company. Get in touch with us and learn more about our offers!
