4 minutes to read
Here are five great tips for selling cold and smoked meats!
Selling cold and smoked meats in Brazil means entering a highly-competitive market. After all, there is still a high number of producers in this sector, but you can still grow and profit from your business. Just as there are major competitors, there are also those that don’t necessarily follow the required quality standards.
One of these standards is Brazilian Law No. 13,680, approved in 2014 by then Brazilian President Michel Temer. This standard aims to control hand-crafted animal original products, such as cold meats.
This means you should not only follow the current legislation, but also prepare an efficient sales strategy and take the steps necessary to grow in the industry. Keep reading to learn more about how you can do that.
Here are a few things you should know first:
1. Learn how to preserve materials
An excellent preservation technique that has been used for centuries is smoking. Factors such as the smoke emanating from a dehydrated product and concentration work together to conserve the food. This is due to the smoke’s properties, with bactericides and antioxidants that help slow down degradation.
However, it’s worth noting that the benefits of smoking may only be leveraged when the products are fully dried when exposed to ambient temperatures. This helps slow down the growth of microbes.
2. Only use high-quality ingredients
Using high-quality ingredients is the difference between success and failure for your business. Even if your company uses the most refined charcuterie techniques, none of it will matter if the products made turn out to be of low quality. The most influential charcuterie schools in Brazil all recommend using Viscofan’s tripes.
Using high-quality ingredients means your product will have excellent flavor, making them unforgettable for consumers and improving brand credibility. Your business will reach even more customers thanks to positive advertisement and publicity.
3. Make sure you have good partnerships
Another important tip on selling cold and smoked meats is forming partnerships with renowned companies and organizations in the industry. These brands could even be some of your first customers, helping you drive your business right during the first few months. Try to form partnerships with cafes, shops, or restaurants to ensure positive initial cash flow. Make sure your partnerships are formed with suppliers with excellent pre- and post-sales services and who support innovation, like Viscofan.
4. Promote your culture along with consumers
One of the biggest obstacles in this industry is helping consumers understand how charcuterie and cold meat production really work. They need to understand that handling these ingredients isn't restricted solely to sausages or salami.
We also need to debunk myths that say cold meats are unhealthy. High-quality charcuterie products, such as those hand produced with collagen tripes, are excellent sources of protein. Healthy lifestyles are very much compatible with the consumption of high-quality cold meats in the right amounts.
5. Stay active on social media
As we’ve discussed, it’s perfectly possible for your business to grow and profit in the field of charcuterie. To bring this development to fruition, investing on social media communication strategies is essential.
The internet is a paramount tool for all types of business today, so don’t forget to establish your brand’s presence on digital media. Social media services can help you achieve great sales results at a low cost.
Selling cold and smoked meats in Brazil has its challenges, but as we can see, the task is far from impossible. The first step towards growing in this industry is to focus on making a well-structured business plan based on the tips above. Once you know exactly where you want your business to go, as well as the means to achieve your goals, it will be significantly easier to get positive results.
Did you like our tips? Give us a like on our Facebook page and stay up to date on the latest news about this topic!
