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Sadia continues the campaign “Life is more delicious with the right filling”, developed by the Africa agency, focused on the brand's cold cuts portfolio.
To reinforce all the differentials of items such as Ham and Sadia Peruvian Breast, a webseries was produced in partnership with influencers from the five regions of the country, in addition to video content with a professional producer, the brand reported last week.
The social networks of Sadia and the guest influencers will be the stage for the new season of “Sanduícones”, a webseries that in 2020 showed the public classic and iconic sandwiches from São Paulo, Campinas, Rio de Janeiro and Belo Horizonte. This year, Sadia invited a new team of influencers, this time from the five regions of Brazil, to show which are the typical sandwiches of each location.
Sadia also entered into a partnership with Tastemade to produce videos of recipes teaching how to make the most of the flavor and texture of each of the items.
The first video shows how to prepare a cold cuts board, highlighting the Sadia Peruvian Breast, which is preferred by Brazilians (Source: Ranking de Prevenção Brasil – Kantar, 2021), made 100% with turkey breast meat and low in fat and sodium compared to other products from the same manufacturer.
The second video highlights how the brand’s cold cuts can be used at different times of consumption, by teaching how to prepare a pasta salad with Ham – also a leader in the preference of Brazilians according to the same ranking –, made with 100% ham meat. , with less sodium in its formulation (compared to other products from the same manufacturer) and 12 kcal per slice.
In addition to these actions, the campaign features a 30” advertising film for Ham and 10” pieces for Ham, Peru Breast and Peru Ham, which show the products' differentials; and other digital content that focuses on the Soltíssimo Sadia cold cuts line, with thinner slices arranged in a staggered way, ideal for those who want agility in handling for the preparation of a recipe and the practicality of the open-and-close packaging that facilitates proper storage. in the fridge.
