{"id":1966,"date":"2022-03-07T11:32:25","date_gmt":"2022-03-07T11:32:25","guid":{"rendered":"https:\/\/blog.viscofandobrasil.com.br\/?p=1966"},"modified":"2022-04-01T15:37:49","modified_gmt":"2022-04-01T15:37:49","slug":"sadia-presents-webseries-with-influencers-highlights-the-versatility-of-the-brands-cold","status":"publish","type":"post","link":"https:\/\/blog.viscofandobrasil.com.br\/en\/sadia-presents-webseries-with-influencers-highlights-the-versatility-of-the-brands-cold\/","title":{"rendered":"SADIA PRESENTS WEBSERIES WITH INFLUENCERS, HIGHLIGHTS THE VERSATILITY OF THE BRAND’S COLD"},"content":{"rendered":"

Sadia continues the campaign \u201cLife is more delicious with the right filling\u201d, developed by the Africa agency, focused on the brand's cold cuts portfolio.<\/span><\/p>

To reinforce all the differentials of items such as Ham and Sadia Peruvian Breast, a webseries was produced in partnership with influencers from the five regions of the country, in addition to video content with a professional producer, the brand reported last week.<\/span><\/p>

The social networks of Sadia and the guest influencers will be the stage for the new season of \u201cSandu\u00edcones\u201d, a webseries that in 2020 showed the public classic and iconic sandwiches from S\u00e3o Paulo, Campinas, Rio de Janeiro and Belo Horizonte. This year, Sadia invited a new team of influencers, this time from the five regions of Brazil, to show which are the typical sandwiches of each location.<\/span><\/p>

Sadia also entered into a partnership with Tastemade to produce videos of recipes teaching how to make the most of the flavor and texture of each of the items.<\/span><\/p>

The first video shows how to prepare a cold cuts board, highlighting the Sadia Peruvian Breast, which is preferred by Brazilians (Source: Ranking de Preven\u00e7\u00e3o Brasil \u2013 Kantar, 2021), made 100% with turkey breast meat and low in fat and sodium compared to other products from the same manufacturer.<\/span><\/p>

The second video highlights how the brand\u2019s cold cuts can be used at different times of consumption, by teaching how to prepare a pasta salad with Ham \u2013 also a leader in the preference of Brazilians according to the same ranking \u2013, made with 100% ham meat. , with less sodium in its formulation (compared to other products from the same manufacturer) and 12 kcal per slice.<\/span><\/p>

In addition to these actions, the campaign features a 30\u201d advertising film for Ham and 10\u201d pieces for Ham, Peru Breast and Peru Ham, which show the products' differentials; and other digital content that focuses on the Solt\u00edssimo Sadia cold cuts line, with thinner slices arranged in a staggered way, ideal for those who want agility in handling for the preparation of a recipe and the practicality of the open-and-close packaging that facilitates proper storage. in the fridge.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n

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